Bhapi^® is the premier safe social media platform. 

It’s a trusted social media platform built for families

Bhapi^® is a trusted and safe place for sharing and receiving content that is AI reviewed moderated to ensure a safe space. We believe that freedom of speech isn’t freedom of reach, so all unapproved content is not shared publicly but still saved for the user in their private folder. 

Unlike the current social media platforms available today, Bhapi^® has been created to positively  share and to allow users to engage and interact with friends and family in a non-toxic environment.

Sadly, it’s become a well-known fact that the current social media platforms used by millions around the world on a daily basis have been linked to an increase in mental health problems, including anxiety, depression and suicidality. In teens it has even been shown to affect the reward centres that are so active in teen brains. 

Some of the risks associated with social media are:

• Disrupted sleep
• Access to inappropriate material or websites
• Having personal information shared without consent
• Being harassed or bullied
• Identity theft
• Mental health issues, depression, anxiety particularly among teenage girls who are more likely to experience cyberbullying through social media sites. 

We classify toxic content as any content that allows others to criticize, belittle, bully, and berate others on the platform. Social media can also be named toxic because the current platforms are known to spread disinformation and encourage their users to engage with fake news more than with fact checked ‘real’ news.

Bhapi^® has a public posting area, where ‘memos’ (short for memories)can be shared. ‘Memories’ is a  public place where content can be shared. The app also has a private space where users can message people directly. In the public place it is moderated to a ‘G’ level as set out by the MPAA. If users post something that is not ‘G’ rated it goes into the users private area as a draft and can be shared via your private messages. If users feel there is an error in their memo or another memo they can reach our moderators who will review and give feedback on the request. A global independent panel is planned to be set up to provide governance and escalation for the moderators.

All memos (public space) are moderated to MPAA standard of ‘G’ rating. 

Including but not exclusively :

• Cyberbullying – tends to be digital bullying from people who are anonymous but know you.
• Trolling – tends to be harassment from people who are anonymous but who don’t know you.
• Hate speech or discrimination of any kind.
• Disinformation, clearly false or misleading information.
• Sexual harassment – the unwanted sexual behaviour where a reasonable person would have anticipated that the person harassed would feel offended, humiliated or intimidated. It has nothing to do with consensual behaviour.
• Catfishing & grooming – deceptive activity where a person creates a fictional persona or fake identity on a social media or gaming network usually targeting a specific victim. Groom is where targeting is specifically of a minor with pedophilic intent.
• Sextortion – a form of blackmail that involves threatening to share digital content usually images or video unless they comply with certain demands normally sexual or violent in nature.
• Doxing – The intentonal exposing of individuals identity , private information and personal data without consent to cause damage or embarrassment.
• Deep fakes – A form of artificial doxing where perperetrators create compromising images and videos of individuals to cause damage or embarrassment. 
• Illegal content – This can include images and videos of child sexual abuse, content that advocates terrorist acts, content that promotes, incites or instructs in crime or violence, footage of real violence, cruelty, criminal activity & animal cruelty.
• Pornographic or sexual content 
• Violent content – Content glorifying or trivialising violence.
• Self Harm and suicidal content – Content that encourages self harm and suicidal behaviour.
• Drug related content – Content relating to purchase, consumption, manufacturer and distribution of illegal or prescription drugs.

Memories (posts) are not real-time but near time. This allows for AI process and intervention. We use several different AI models. We monitor our models and adjust them to feedback from our users, so Bhapi^® AI is continually improving. We currently use the Perspective API and are in the process of integrating our own customized versions of Detoxify and Moderator.  Our technical approach is fully-cloud native and scalable by design.

• Clear policy implementation with AI models and moderators.
• Near time not real time public posting.
• Full COPPA compliance (in progress, currently support 13+ years only, once COPPA compliant we will be available for under 13 year olds.)

Bhapi^® is a free app and as such doesn’t require the payment of monthly fees or recurring amounts. However, we do have in-app purchase options, such as parental control, for example.

In the future, you’ll also find in-app purchase options within a marketplace and online games, both suitable for the whole family.

Parents can rest assured as younger family members can only make in-app purchases once they get credits in their virtual wallets. The account owner can also set up a kind of allowance to have more control over what is spent within the app on a regular basis.

We ensure you that we’ll NOT sell your data and personal information to third parties.

As we conduct much of our lives online from social media, shopping to search it is important to know how your personal information is used, collected and shared by businesses.

Your data can be stored indefinitely so it’s important to be careful about who you share your personal information with in order to protect yourself from identity theft, fraud, financial cyber-attacks, cyber bullying, harassment.

We don’t share or sell personal data to third parties. All attachments are encrypted. We also perform periodic external security testing.

The AI model gets human feedback to ensure its improvement in a managed and sustainable manner.

We consider the TV-G classification as a guideline.

According to it, most parents would find a TV-G program suitable for all ages.[67]

TV-G – Most parents would find this program suitable for all ages.[67] The FCC states that “this rating does not signify a program designed specifically for children, most parents may let younger children watch this program unattended.”[67] The thematic elements portrayed in programs with this rating contain little or no violence, no strong language, and little or no sexual dialogue or situations.[68]

You’ll have access to the features below by default:

• AI moderation to ensure a safe environment with non-toxic content.
• Ability to post on your profile (create ‘Memories’), check posts on your feed and engage with the content shared by others.
• Instant messenger.
• Protection of your data and personal information. We don’t sell them to 3rd parties!

• Parental controls (monitor inbox messages, control screen time and other functionalities)
• Digital wallet to control family expenses inside the app
• Access to Bhapi^® Marketplace [future development]
• Create, sell, buy and share collectibles [future development]
• Educative online games [future development]
• Exclusive ebooks around mental health and online safety education [future development]

No lock in contracts. Simply download the app from Google Play (Android users) or the Apple Store (iPhone users). Accept our Terms & Conditions and you’re all settled!

Apple pay & Android Pay.

The Bhapi^® public beta will be available on Google Play (Android users) and Apple Store (iPhone users) on September 2021.